When I opened our cannabis dispensary, I thought the easiest area of the process was getting people in the door! I was sure that once people found out there was a modern cannabis dispensary in the area, people would flock to the doors, but I was wrong, however apparently, I had to do more than open up. I had to do advertising so pretty much everyone would guess about the cannabis dispensary. I talked to an associate who owned another cannabis dispensary franchise, and she said I should do social media marketing for our business. I wasn’t sure how to do social media marketing, since I had never heard of such a thing. I had been on Facebook for years, and many people were pushing their wares, but that was done mostly in comments, and when I was told I should do social media marketing, I was sure the woman was not thinking I should put posts and comments on Facebook. My sister told me I could go online and look for social media marketing consults. What I ended up with was a long list of online marketing companies that all stated they were top in their league in social media marketing, but once I heard how many social media websites there were, i knew I needed a professional. Not only did they set up accounts on all social media websites that were commonly used, but they also put ads on the websites. Within a week, I was already getting hits on our website, and many people were asking questions and wanting to put in orders.
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