My partner as well as I opened up a marijuana shop on the coast.
The place has been easily successful.The first few years were strenuous on us, because the two of us were current to the area as well as the two of us had to get our feet wet. The two of us decided to place the marijuana shop in an area where there is a lot of foot traffic. The two of us felt this would help us with advertising! When the two of us have a lot of foot traffic, the two of us don’t have to spend a ton of extra money on advertising. The reason the two of us had a lot of foot traffic in the beginning was due to a museum at the end of the street. When the museum stopped offering the IMAX experience, a lot of our foot traffic rapidly stopped as well as sales were affected severely. The two of us were looking at sales records of $4500 in sales each afternoon. After the IMAX experience shut down, our sales dropped to half that amount. The 1 thing that the two of us could do was start advertising online as well as in the newspaper. The two of us also purchased a billboard off the interstate right before the exit to our marijuana dispensary. All of our advertising costs the marijuana shop about $15,000 every week. The billboard alone is $8,000. It is right on the interstate as well as impossible to miss. The billboard advertises our delivery sales as well as specials as well as it is updated in live time. Every week the two of us put information on the billboard about upcoming sales as well as specials as well as products that are current to the store. The billboard pays for itself with delivery as well as online orders.