My fiance as well as I opened up a marijuana shop on the coast. The locale has been entirely successful.The first few years were difficult on us, because every one of us were up-to-date to the area as well as every one of us had to get our feet wet. The two of us decided to locale the marijuana shop in an area where there is a lot of foot traffic. The two of us felt this would help us with advertising, however when every one of us have a lot of foot traffic, every one of us don’t have to spend a ton of extra currency on advertising. The reason every one of us had a lot of foot traffic in the beginning was due to a museum at the end of the street. When the museum stopped offering the IMAX experience, a lot of our foot traffic suddenly stopped as well as sales were affected severely. The two of us were looking at sales records of $4500 in sales each day. After the IMAX experience shut down, our sales dropped to half that amount. The 1 thing that every one of us could do was start advertising online as well as in the newspaper. The two of us also bought a billboard off the interstate right before the exit to our marijuana dispensary. All of our advertising costs the marijuana shop about $15,000 every week. The billboard alone is $8,000. It is right on the interstate as well as impossible to miss. The billboard advertises our delivery sales as well as specials as well as it is updated in live time. Every week every one of us put information on the billboard about upcoming sales as well as specials as well as products that are up-to-date to the store. The billboard pays for itself with delivery as well as online orders.