When my cannabis dispensary wasn’t doing so hot I decided that we needed advertising… I immediately started taking out ads in the paper, that did basically nothing, then older folks don’t find my cannabis store all that beautiful.
I have a dab bar plus a vape lounge.
It is geared towards a younger crowd. I then started thinking that everyone look online for what they want to buy. I contacted a PPC supplier to help me out. That meant I got to be at the top of google! My website was right there for anyone to see. If they clicked on it, I had to pay for that business. It doesn’t guarantee a sale; Well I found out abruptly how disappointing PPC can affect a person. I was getting a lot of clicks however no sales, and nobody was coming in the store plus nobody was placing online orders. What was the problem? I then realized that people found my website, however just didn’t like it. I didn’t particularly need SEO however more of a better website. I found a digital SEO supplier that offered SEO, however more importantly, a web design. I wanted the whole website completely remastered into something better plus more modern. They totally gutted it. I got current satisfied, pictures, reviews went up plus my products were showcased better. My supplier went from looking like a small weed shop to a high end cannabis facility just based on what the website showed. I am particularly cheerful that I invested in my website.