When my cannabis dispensary wasn’t doing so hot I decided that all of us needed advertising, and i instantly started taking out ads in the paper… That did basically nothing, but older folks don’t find my cannabis store all that lovely. I have a dab bar as well as a vape lounge. It is geared towards a younger crowd. I then started thinking that everyone look online for what they want to buy. I contacted a PPC company to help myself and others out. That meant I got to be at the top of google, however my website was right there for anyone to see. If they clicked on it, I had to spend money for that business. It doesn’t guarantee a sale! Well I found out suddenly how terrible PPC can affect a woman. I was getting a lot of clicks but no sales, and nobody was coming in the store as well as nobody was placing online orders. What was the problem? I then realized that people found my website, but just didn’t appreciate it. I didn’t really need SEO but more of a better website. I found a digital advertising company that provided SEO, but more crucially, a web design. I wanted the whole website completely remastered into something better as well as more modern. They totally gutted it. I got new content, pictures, reviews went up as well as my products were showcased better. My company went from looking appreciate a small weed shop to a high end cannabis facility just based on what the website showed. I am really happy that I invested in my website.